![]() Looking at 1-star reviews can help you frame your messaging by explaining what your product or service ISN’T. What you might not realize is how useful these negative reviews can be. If you’ve spent any time on Amazon (or any review website), you know that people like to complain when they’ve had a bad experience. The next step is to look at the negative reviews. And this is just one review! We’ll look through dozens of five-star reviews and compile a list of words, phrases, and concepts that appear throughout. These are all phrases that you can easily incorporate into your website copy, social media messaging, newsletters, advertisements - nearly everything you do in your business. They want advice that will stand the test of time and add value to their business. They want someone who will think about things they haven’t considered. They want a formula for success that they can follow. This review clearly shows what your audience is looking for when they need business advice. “Failed because they got away from the principles”.“Compete with other companies in your space”.“Thinking about things you may not have considered”.Reading through this review, there are a number of phrases that stand out: This is one of the most popular business books of all time, with over 4 million copies sold.ĥ-star reviews tell you what your audience is looking for and what words will resonate with them. Well, let’s look at this 5-star review for the best-selling book Blue Ocean Strategy, by W. ![]() These are people who need help in their business - they want to work with someone who knows what they’re talking about and can guarantee results. You want to use language that will resonate with the people coming to your website. Let’s say you’re a business consultant and you’re looking to improve your website copy. These reviews are an amazing resource because they tell you exactly why people like a certain book or product. The next step is to look at the good reviews. Testimonials can tell you what makes a certain product or service stand out from the rest. This tells you what people are expecting with a product or service in your niche, and what type of language you should be using in your marketing copy. The key is to look at the features, benefits, and testimonials listed throughout the Amazon page. When you’re looking at a highly-successful product or a best-selling book, it’s pretty safe to assume their copy is working well. What kind of copy is being used on the Amazon page? What features and benefits are listed? If it’s a book, what are the headings in the table of contents? What do the testimonials say on the rear cover? We start by looking at the copy used on the product itself. And if you own a company that produces decorative string lights, we’ll look at the best-selling decorative string lights. If you run a real estate company, we’ll look at the best-selling real estate books. If you’re selling a service, we’ll look at books that encompass some aspect of that service.įor example, if you’re a life coach, we’ll look at the best-selling personal development books. If you’re selling a product, that means looking at your competitors and similar products within your niche. The first step of this task is to find something related to your business on Amazon. Here’s how we put it to work for our clients. The Amazon School of Marketing is all about capturing that information and using it to your advantage. It’s a simple method that takes advantage of the massive amount of information found on .īetween products, books, and reviews, you can find something on Amazon that relates to nearly every business niche on the planet. Now, The Amazon School of Marketing is not an online course or a book or something invented by Jeff Bezos. (Seriously, we’ve asked him that exact question.) And if you were to ask Jay what the easiest, most cost-effective way to improve your marketing copy is, he’d tell you about The Amazon School of Marketing. Needless to say, he knows a thing or two about marketing. He’s also been listed as one of the top five executive coaches in the United States and has a daily consulting fee of over $100,000… Jay is known as the $21.7 Billion Man because he has created over $21.7 billion in revenue for his clients over the course of his career. This is a strategy that originally comes from famed marketing consultant, Jay Abraham. It’s one of the simplest, easiest ways to upgrade your marketing copy. How can we guarantee it will work? Well, because we’re using words that are coming directly from your audience… In this case study, we’re going to show you how to quickly and easily create a playbook filled with language that is guaranteed to resonate with your audience. There’s a wealth of information on Amazon… But no one is using it!
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